Why Choose Me

More revenue is supposed to equal more profit. 

But what happens when it doesn’t?

For many $1M+ business owners, that’s the reality. Revenue is growing, but profit isn’t keeping pace. And when that happens, the answer isn’t always more sales.

The problem is usually deeper, and that is where I come in. I dig into your numbers to uncover hidden profit opportunities and show you exactly where you can make more money.

I don’t just tell you what happened in your financials—I help you understand why it happened, what it’s costing you, and what to do about it.

As a CPA and MBA with 16+ years of experience in finance, strategy, and internal audit, I bring a combination of financial expertise and business analysis that goes beyond traditional accounting.

I don’t hand you another report and leave you to figure out what it means. I connect the numbers to the underlying economics of your business, quantify the opportunities, and turn the findings into a prioritized plan you can actually act on.

You get more than financial analysis. You get clarity on where the money is, where the opportunity is, and what to do next.

  • I am a CPA not a coach. Every recommendation is based on your numbers and your business, not a generic coaching advice.
  • I read a P&L like an auditor. I spent years in internal audit for Fortune 500 companies and government agencies, trained to find what doesn't add up. Now I use that same eye to find where your margin is leaking.
  • I focus on profit, nothing else. No bookkeeping cleanup, no six-month project. You get a focused look at which clients, services, and costs are making you money and which are quietly costing you, plus a clear plan to fix it.
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Client Stories

Achieving Financial Goals Together

Rashida combines strong high-level accounting knowledge with real business judgment and decisions. She was able to explain our financial situation simply and clearly and give us the information we needed to make better decisions.  We were able to increase revenue by ~$300,000 in 6 months

Ariane

  • Real Estate Broker
Rashida has an incredible ability to look at our financial information and quickly identify what matters. She doesn’t just report the numbers she asks the right questions, gets to the underlying issue, and provide real solutions.

Tim

  • SaaS Company