Phase 01
Financial Diagnostic
Assess reporting fidelity, cash dynamics, and risk exposure.
Strategic Fractional CFO
for Growing
Companies
Helping business owners increase revenue, profitability,
and strengthen cash flow
$35M+
Revenue Managed
22%
AVG PROFIT INCREASE
46
Companies Guided
AVG GROWTH
2.7x YoY
Why Fractional Makes Sense
Get CFO-level expertise without CFO-level costs. I bring 15+ years of finance leadership to startups and growing companies.
Expertise without overhead
Access strategic finance leadership at a fraction of the cost of a full-time CFO.
Immediate Impact
Start seeing results from day one. No learning curve. I deploy proven financial frameworks immediately.
Corporate-Level Governance
Professional financial reporting, forecasting, and board presentations that meet shareholder standards.
46
Companies Guided
About Rashida
"I help business owners build financial foundations that support sustainable growth"
After building my career in corporate finance and becoming a CPA and MBA, I realized my passion wasn't just managing financials—it was helping business owners use their numbers to build more profitable, sustainable companies.
That led me to found Profit Arc, LLC, where I serve as a fractional CFO for growth-minded businesses. Drawing on more than 15 years of financial leadership and over a decade as an entrepreneur, I help CEOs improve profitability, strengthen cash flow, and make confident, data-driven decisions that support long-term growth.
Today, I partner with business owners as a strategic financial advisor, providing the insight, systems, and leadership they need to scale with clarity and confidence.
CPA
NASBA
MBA
University of North Alabama
15+
Years Experience
Services
Comprehensive financial leadership.
Financial Strategy
Developing long-term financial plans aligned with business goals. I work with founders and leadership teams at companies like Profit Arc to translate ambition into a viable financial roadmap.
Cash Flow Management
Building forecasting models and cash management processes that give leadership teams real-time visibility into liquidity, runway, and capital requirements before problems arise.
Budgeting & Modeling
Constructing detailed budgets and scenario models that support confident decision-making. I design systems that are practical to maintain and useful beyond the initial build.
Profitability Analysis
Identifying margin drivers and cost inefficiencies across business units. I help leadership understand which products, customers, and operations create the most value.
KPI & Executive Reporting
Designing KPI frameworks and executive dashboards that surface what matters. Reporting should drive accountability, not just document outcomes.
Operational Finance
Improving financial controls, processes, and systems to support scale. I establish the infrastructure that growing businesses need before they outgrow informal approaches.
Client Results
Quantitative impact delivered.
$35M+
Revenue Managed
22%
AVG PROFIT INCREASE
46
Companies Guided
$2M+
Cost Savings Identified
Finance Engagement Timeline
Structured phases that adapt as you grows
Phase 02
Model + Governance Setup
Install forecasting cadence, KPI logic, and board-level reporting format.
Phase 03
Optimization + Handoff
Embed ownership and controls, then transition to internal finance leadership.
Client Feedback
We increased our net profit by 38% and finally had the financial visibility to make confident growth decisions.
T
Tye
Saas Company
This has transformed the way we manage our business. We went from reacting to our financials to making proactive, strategic decisions that significantly improved our profitability.
V
Vicky
Coaching & Consulting
They don't just provide financial statements, she also provides the clarity and strategy every CEO needs to confidently grow their business.
P
Peter
Construction & Remodeling
How We Work Together
A structured cadence from assessment to scale.
1
Assess
Review cash, KPIs, controls, and reporting quality in week one.
2
Stabilize
Fix critical leaks and establish a reliable monthly finance rhythm.
3
Execute
Implement forecasting, board reporting, and investor-readiness systems.
4
Scale
Support fundraising, M&A, and long-range planning as complexity grows.
Frequently Asked Questions
How quickly can I start?+
Most engagements start within 1-2 weeks. Urgent cases can start sooner.
Do you work with existing teams?+
Yes. I typically partner with controllers, operators, and founders without replacing your team.
What are the minimum term? +
Fractional retainers are typically 6 months